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Shrinkage in the retail business is the amount of product that goes out the door without being paid for. Initially, CCTV services were intended to control shrinkage and identify and apprehend shoplifters. The utilization of CCTV services has accomplished that task. Unfortunately, many businesses who utilize CCTV services overlook the other assets of CCTV and only focus on shrinkage control.

The most obvious and the most utilized portion of CCTV services is a deterrent against shoplifting. CCTV cameras can be placed to monitor the more “desirable” products displayed in the store and these cameras can monitor for shoplifters. One product that has become desirable in recent times is the meat counter in the grocery or super store. The theft of meat (steaks and roasts) from that area has become more and more prevalent during hard economic times.

The empty domes or the “dummy” cameras may serve as a deterrent to shrinkage, however a true CCTV system provides numerous other benefits to the owner. CCTV coverage can be used to view and monitor the number of customers entering the store at any time. This data can be used to determine staffing levels on the store floor and the staffing of the store can be adjusted to meet the needs of the customer. Meeting the needs of the customer is a prime objective of any retail store. Providing outstanding customer service meets the needs and results in return sales for the store.

Many businesses think they know who their valuable employees are. In many cases, appearances can be deceiving. When management is not on the sales floor or in the manufacturing area, they do not truly know who is working with the most productivity. Just as CCTV services monitor customers, the same services can monitor employees to determine which employees are the most productive. This surveillance can be accomplished at any time and provides management an accurate view of just who is working and who isn’t.

There is hardly a business in existence today that has not been threatened by a nuisance lawsuit. A customer claims that a slip or fall on a wet floor or on ice outside the business caused them serious injury. It is extraordinarily difficult to prove that the plaintiff is lying about the slip or fall without actual evidence. CCTV services can provide that evidence. The time/date stamp on the video can show that the plaintiff did not slip and fall at the time that they stated they did. This evidence is incontrovertible and highly admissible in a court of law.

CCTV services do provide a measure of shrinkage control, the business owner should not ignore however the additional benefits of CCTV services. The ability to monitor staff and customers, the ability to negate nuisance lawsuits is both valid and in actual use today. CCTV services for a modest investment provide an invaluable asset for any company.

For more information about CCTV Cameras and to access a provider who will provide you top quality surveillance, check out: CCTV Services